{"id":3081,"date":"2026-08-28T09:08:00","date_gmt":"2026-08-28T07:08:00","guid":{"rendered":"https:\/\/www.interrank.com\/?page_id=3081"},"modified":"2026-08-28T09:08:01","modified_gmt":"2026-08-28T07:08:01","slug":"home-3-2-2-2-4-5-5","status":"publish","type":"page","link":"https:\/\/www.interrank.com\/en\/home-3-2-2-2-4-5-5\/","title":{"rendered":"Kopie von Kopie von Kopie von Kopie von Kopie von Kopie von Kopie von Kopie von Kopie von Kopie von Home"},"content":{"rendered":"<div id=\"pl-3081\"  class=\"panel-layout\" ><div id=\"pg-3081-0\"  class=\"panel-grid panel-has-style\" ><div class=\"headerContainer siteorigin-panels-stretch panel-row-style panel-row-style-for-3081-0\" data-stretch-type=\"full\" ><div id=\"pgc-3081-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3081-0-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"headerBox panel-widget-style panel-widget-style-for-3081-0-0-0\" ><div id=\"pl-w6a9133d10b11e\"  class=\"panel-layout\" ><div id=\"pg-w6a9133d10b11e-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d10b11e-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9133d10b11e-0-0-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:#ffffff;text-align:center;\"><div style=\"padding:0px;\"><h1 style=\"text-align: center; color: #fff!important;\"><strong>Google Ads f\u00fcr B2B-Unternehmen<\/strong><\/h1>\n<br \/>\n<h3 style=\"text-align: center;\"><strong>Effiziente Google Ads Kampagnen f\u00fcr mehr qualifizierte Anfragen und eine bessere Nutzung Ihres Werbebudgets!<\/strong><\/h3><\/div><\/div><\/div><\/div><div id=\"panel-w6a9133d10b11e-0-0-1\" class=\"so-panel widget widget_wwm-button-widget\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-button-widget so-widget-wwm-button-widget-base\"\n\t\t\t\n\t\t><div style=\"text-align:center;\"><a class=\"button custom-btn btn-0\" href=\"https:\/\/www.interrank.com\/google-ads-konto-check-2\/\" target=\"_self\">Kostenloser Google Ads Kontocheck&nbsp;&nbsp;<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf04e;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span><\/a><\/div><\/div><\/div><div id=\"panel-w6a9133d10b11e-0-0-2\" class=\"so-panel widget widget_wwm-text-widget panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><br \/><br \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pgc-3081-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-3081-0-1-0\" class=\"so-panel widget widget_wwm-image-widget panel-first-child panel-last-child\" data-index=\"1\" ><div class=\"headerImage panel-widget-style panel-widget-style-for-3081-0-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-image-widget so-widget-wwm-image-widget-base\"\n\t\t\t\n\t\t><div class=\"wwm-image\" style=\"text-align:left\"><img decoding=\"async\" class=\"image-aa469fca-a321-4836-8f99-4ed222e44d25\" src=\"https:\/\/www.interrank.com\/wp-content\/uploads\/patrickschnurr-header.png\" alt=\"\" width=\"100%\" title=\"\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3081-1\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-3081-1\" ><div id=\"pgc-3081-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3081-1-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"2\" ><div id=\"pl-w6a9133d10e40e\"  class=\"panel-layout\" ><div id=\"pg-w6a9133d10e40e-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d10e40e-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9133d10e40e-0-0-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h2 class=\"wwm-headline1\" style=\"text-align:center;\"><\/h2><h2 class=\"wwm-headline2\" style=\"text-align:center;\"><\/h2><\/div><\/div><\/div><\/div><div id=\"pg-w6a9133d10e40e-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d10e40e-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9133d10e40e-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9133d10e40e-1-1-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p class=\"isSelectedEnd\">Interrank ist eine auf Google Ads spezialisierte Agentur mit besonderer Erfahrung im B2B- und Industriebereich. Seit 1999 haben wir mehr als 1.000 Google Ads Kampagnen betreut \u2013 darunter zahlreiche Kampagnen f\u00fcr Hersteller, Maschinenbauer, Zulieferer und Anbieter technischer Produkte.<\/p>\n<p class=\"isSelectedEnd\">Bei B2B Google Ads geht es dabei selten um m\u00f6glichst viele Klicks. Entscheidend sind <strong>qualifizierte Anfragen von Unternehmen, die tats\u00e4chlich zum Angebot passen<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9133d10e40e-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3081-2\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-3081-2\" data-stretch-type=\"full\" ><div id=\"pgc-3081-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3081-2-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"3\" ><div id=\"pl-w6a9133d10f9d7\"  class=\"panel-layout\" ><div id=\"pg-w6a9133d10f9d7-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d10f9d7-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9133d10f9d7-0-0-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-w6a9133d10f9d7-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h2 class=\"wwm-headline1\" style=\"color:#ffffff;text-align:center;\">Unsere Erfahrung mit B2B Google Ads<\/h2><h2 class=\"wwm-headline2\" style=\"text-align:center;\"><\/h2><\/div><\/div><\/div><\/div><\/div><div id=\"pg-w6a9133d10f9d7-1\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-w6a9133d10f9d7-1\" ><div id=\"pgc-w6a9133d10f9d7-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9133d10f9d7-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9133d10f9d7-1-1-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:#ffffff;\"><div style=\"padding:0px;\"><p class=\"isSelectedEnd\">Interrank betreut seit vielen Jahren Google Ads Kampagnen f\u00fcr erkl\u00e4rungsbed\u00fcrftige Produkte und Dienstleistungen. Dazu geh\u00f6ren insbesondere:<\/p>\n<ul data-spread=\"false\">\n<li>Maschinen- und Anlagenbau<\/li>\n<li>Industrieunternehmen<\/li>\n<li>Hersteller und Zulieferer<\/li>\n<li>technische Produkte<\/li>\n<li>B2B-Dienstleistungen<\/li>\n<li>internationale Vertriebsm\u00e4rkte<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">Gerade bei spezialisierten Produkten sind Suchvolumen h\u00e4ufig klein und einzelne Anfragen daf\u00fcr besonders wertvoll. Unsere Kampagnen werden deshalb nicht ausschlie\u00dflich nach Conversion-Zahlen bewertet, sondern auch danach, <strong>welche Suchanfragen zu relevanten Gesch\u00e4ftskontakten f\u00fchren<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9133d10f9d7-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3081-3\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-3081-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3081-3-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"4\" ><div id=\"pl-w6a9133d111135\"  class=\"panel-layout\" ><div id=\"pg-w6a9133d111135-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d111135-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9133d111135-0-0-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h2 class=\"wwm-headline1\" style=\"text-align:center;\">Was ist bei B2B Google Ads anders?<\/h2><h2 class=\"wwm-headline2\" style=\"text-align:center;\"><\/h2><\/div><\/div><\/div><\/div><div id=\"pg-w6a9133d111135-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d111135-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9133d111135-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9133d111135-1-1-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p class=\"isSelectedEnd\">Ein Maschinenbauer ben\u00f6tigt eine andere Google Ads Strategie als ein Online-Shop.<\/p>\n<p class=\"isSelectedEnd\">Typisch f\u00fcr B2B-Kampagnen sind:<\/p>\n<ul data-spread=\"false\">\n<li>geringere Suchvolumen<\/li>\n<li>hohe Auftragswerte<\/li>\n<li>l\u00e4ngere Entscheidungsprozesse<\/li>\n<li>spezialisierte Fachbegriffe<\/li>\n<li>wenige, aber wertvolle Leads<\/li>\n<li>internationale Zielgruppen<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">Deshalb setzen wir bei Interrank auf eine m\u00f6glichst pr\u00e4zise Steuerung von Keywords, Suchanfragen und Budgets.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9133d111135-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3081-4\"  class=\"panel-grid panel-has-style\" ><div class=\"colorContainerGreen siteorigin-panels-stretch panel-row-style panel-row-style-for-3081-4\" data-stretch-type=\"full\" ><div id=\"pgc-3081-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3081-4-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"5\" ><div id=\"pl-w6a9133d1126d0\"  class=\"panel-layout\" ><div id=\"pg-w6a9133d1126d0-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d1126d0-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9133d1126d0-0-0-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h2 class=\"wwm-headline1\" style=\"color:#ffffff;text-align:center;\">Suchanfragen statt nur Conversions bewerten<\/h2><h2 class=\"wwm-headline2\" style=\"text-align:center;\"><\/h2><\/div><\/div><\/div><\/div><div id=\"pg-w6a9133d1126d0-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d1126d0-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9133d1126d0-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9133d1126d0-1-1-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:#ffffff;\"><div style=\"padding:0px;\"><p class=\"isSelectedEnd\">Eine Conversion ist im B2B nicht automatisch ein guter Lead.<\/p>\n<p class=\"isSelectedEnd\">Ein Kontakt kann beispielsweise von einem Privatkunden, Bewerber, Studenten oder Unternehmen stammen, das nach einem v\u00f6llig anderen Produkt sucht.<\/p>\n<p class=\"isSelectedEnd\">Interrank analysiert deshalb regelm\u00e4\u00dfig die tats\u00e4chlichen Suchbegriffe hinter den Klicks. Unpassende Suchanfragen werden ausgeschlossen und relevante Begriffe gezielt ausgebaut.<\/p>\n<p class=\"isSelectedEnd\">Das reduziert Streuverluste und hilft dabei, das Google Ads Budget st\u00e4rker auf potenzielle Gesch\u00e4ftskunden auszurichten.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9133d1126d0-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3081-5\"  class=\"panel-grid panel-has-style\" ><div class=\"colorContainerGreen siteorigin-panels-stretch panel-row-style panel-row-style-for-3081-5\" data-stretch-type=\"full\" ><div id=\"pgc-3081-5-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3081-5-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"6\" ><div class=\"panel-widget-style panel-widget-style-for-3081-5-0-0\" ><div id=\"pl-w6a9133d113b5c\"  class=\"panel-layout\" ><div id=\"pg-w6a9133d113b5c-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d113b5c-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9133d113b5c-0-0-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-w6a9133d113b5c-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h2 class=\"wwm-headline1\" style=\"color:#000000;text-align:center;\">Google Ads f\u00fcr technische und erkl\u00e4rungsbed\u00fcrftige Produkte<\/h2><h2 class=\"wwm-headline2\" style=\"text-align:center;\"><\/h2><\/div><\/div><\/div><\/div><\/div><div id=\"pg-w6a9133d113b5c-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d113b5c-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9133d113b5c-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9133d113b5c-1-1-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"1\" ><div class=\"panel-widget-style panel-widget-style-for-w6a9133d113b5c-1-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"background:#ffffff;color:#000000;\"><div style=\"padding:0px;\"><p class=\"isSelectedEnd\">Bei technischen Produkten reichen allgemeine Keywords h\u00e4ufig nicht aus.<\/p>\n<p class=\"isSelectedEnd\">Interessant sind beispielsweise Suchanfragen nach:<\/p>\n\n<ul class=\"checkliste\">\n \t<li>konkreten Produkten<\/li>\n \t<li>technischen Eigenschaften<\/li>\n \t<li>Anwendungen und Einsatzgebieten<\/li>\n \t<li>Herstellern und Lieferanten<\/li>\n \t<li>Probleml\u00f6sungen<\/li>\n \t<li>branchenspezifischen Fachbegriffen<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">Unsere Erfahrung aus B2B- und Industriekampagnen hilft dabei, solche Suchintentionen richtig einzuordnen und fachlich \u00e4hnliche, aber kommerziell unpassende Anfragen zu erkennen.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9133d113b5c-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3081-6\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-3081-6\" data-stretch-type=\"full\" ><div id=\"pgc-3081-6-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3081-6-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"7\" ><div id=\"pl-w6a9133d114f8d\"  class=\"panel-layout\" ><div id=\"pg-w6a9133d114f8d-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d114f8d-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9133d114f8d-0-0-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h2 class=\"wwm-headline1\" style=\"color:#ffffff;text-align:center;\">Automatisierung im B2B gezielt einsetzen<\/h2><h2 class=\"wwm-headline2\" style=\"text-align:center;\"><\/h2><\/div><\/div><\/div><\/div><div id=\"pg-w6a9133d114f8d-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d114f8d-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9133d114f8d-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9133d114f8d-1-1-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:#ffffff;\"><div style=\"padding:0px;\"><p class=\"isSelectedEnd\">Google Ads wird zunehmend automatisiert. Performance Max, AI Max und automatische Gebotsstrategien k\u00f6nnen sinnvoll sein \u2013 aber nicht f\u00fcr jede B2B-Kampagne.<\/p>\n<p class=\"isSelectedEnd\">Bei wenigen Conversions und sehr speziellen Zielgruppen k\u00f6nnen automatisierte Systeme Schwierigkeiten haben, einen hochwertigen Gesch\u00e4ftskontakt von einer weniger wertvollen Conversion zu unterscheiden.<\/p>\n<p class=\"isSelectedEnd\">Interrank pr\u00fcft deshalb individuell, wie viel Automatisierung f\u00fcr eine Kampagne sinnvoll ist und wo eine st\u00e4rkere Kontrolle Vorteile bietet.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9133d114f8d-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3081-7\"  class=\"panel-grid panel-has-style\" ><div class=\"colorContainerGreen siteorigin-panels-stretch panel-row-style panel-row-style-for-3081-7\" data-stretch-type=\"full\" ><div id=\"pgc-3081-7-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3081-7-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"8\" ><div class=\"panel-widget-style panel-widget-style-for-3081-7-0-0\" ><div id=\"pl-w6a9133d11631c\"  class=\"panel-layout\" ><div id=\"pg-w6a9133d11631c-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d11631c-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9133d11631c-0-0-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-w6a9133d11631c-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h2 class=\"wwm-headline1\" style=\"color:#000000;text-align:center;\">Internationale B2B-Kampagnen<\/h2><h2 class=\"wwm-headline2\" style=\"text-align:center;\"><\/h2><\/div><\/div><\/div><\/div><\/div><div id=\"pg-w6a9133d11631c-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d11631c-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9133d11631c-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9133d11631c-1-1-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"1\" ><div class=\"panel-widget-style panel-widget-style-for-w6a9133d11631c-1-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"background:#ffffff;color:#000000;\"><div style=\"padding:0px;\"><p class=\"isSelectedEnd\">Viele unserer B2B-Kunden vertreiben ihre Produkte international.<\/p>\n<p class=\"isSelectedEnd\">Google Ads Kampagnen k\u00f6nnen deshalb getrennt nach L\u00e4ndern, Sprachen, Produkten und M\u00e4rkten aufgebaut werden. So l\u00e4sst sich erkennen, in welchen Regionen relevante Nachfrage entsteht und wo Budgets angepasst werden sollten.<\/p>\n<p class=\"isSelectedEnd\">Gerade f\u00fcr Hersteller und exportorientierte Industrieunternehmen ist diese getrennte Auswertung besonders wichtig.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9133d11631c-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3081-8\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-3081-8\" data-stretch-type=\"full\" ><div id=\"pgc-3081-8-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3081-8-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"9\" ><div id=\"pl-w6a9133d117881\"  class=\"panel-layout\" ><div id=\"pg-w6a9133d117881-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d117881-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9133d117881-0-0-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h2 class=\"wwm-headline1\" style=\"color:#ffffff;text-align:center;\">Warum Interrank f\u00fcr B2B Google Ads?<\/h2><h2 class=\"wwm-headline2\" style=\"text-align:center;\"><\/h2><\/div><\/div><\/div><\/div><div id=\"pg-w6a9133d117881-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d117881-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9133d117881-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9133d117881-1-1-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:#ffffff;\"><div style=\"padding:0px;\"><p class=\"isSelectedEnd\">Interrank verbindet mehr als 20 Jahre Erfahrung im Suchmaschinenmarketing mit einem klaren Schwerpunkt auf Google Ads.<\/p>\n<p class=\"isSelectedEnd\">Unsere St\u00e4rke liegt besonders bei Kampagnen, bei denen <strong>Qualit\u00e4t wichtiger ist als Masse<\/strong>: technische Produkte, kleine Suchvolumen, hohe Auftragswerte und klar definierte Zielgruppen.<\/p>\n<p class=\"isSelectedEnd\">Dabei betrachten wir nicht nur Klicks und Conversion-Zahlen, sondern die Suchintention hinter den Anfragen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9133d117881-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3081-9\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-3081-9\" ><div id=\"pgc-3081-9-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3081-9-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child\" data-index=\"10\" ><div id=\"pl-w6a9133d118c80\"  class=\"panel-layout\" ><div id=\"pg-w6a9133d118c80-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d118c80-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9133d118c80-0-0-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h2 class=\"wwm-headline1\" style=\"text-align:center;\">H\u00e4ufige Fragen zu B2B Google Ads<\/h2><h2 class=\"wwm-headline2\" style=\"text-align:center;\"><\/h2><\/div><\/div><\/div><\/div><div id=\"pg-w6a9133d118c80-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d118c80-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9133d118c80-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9133d118c80-1-1-0\" class=\"so-panel widget widget_wwm-accordion-widget panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-accordion-widget so-widget-wwm-accordion-widget-base\"\n\t\t\t\n\t\t><div class=\"wwm-accordion\"><div class=\"wwm-accordion-tab\"><div class=\"wwm-accordion-tab-title\">Hat Interrank Erfahrung mit B2B Google Ads?<\/div><div class=\"wwm-accordion-tab-content\"><div id=\"pl-w119716e6\"  class=\"panel-layout\" ><div id=\"pg-w119716e6-0\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-w119716e6-0\" ><div id=\"pgc-w119716e6-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w119716e6-0-0-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-w119716e6-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p><strong>Ja.<\/strong> Interrank betreut seit vielen Jahren Google Ads Kampagnen f\u00fcr B2B-Unternehmen, Hersteller, Maschinenbauer und Anbieter technischer Produkte. Insgesamt verf\u00fcgen wir \u00fcber Erfahrung aus mehr als 1.000 betreuten Google Ads Kampagnen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wwm-accordion-tab\"><div class=\"wwm-accordion-tab-title\">Funktioniert Google Ads auch bei kleinen B2B-Suchvolumen?<\/div><div class=\"wwm-accordion-tab-content\"><div id=\"pl-w01e10958\"  class=\"panel-layout\" ><div id=\"pg-w01e10958-0\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-w01e10958-0\" ><div id=\"pgc-w01e10958-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w01e10958-0-0-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-w01e10958-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p><strong>Ja.<\/strong> Entscheidend ist nicht die Menge der Suchanfragen, sondern deren wirtschaftlicher Wert. Bei hohen Auftragswerten k\u00f6nnen bereits wenige qualifizierte Leads interessant sein.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wwm-accordion-tab\"><div class=\"wwm-accordion-tab-title\">Welche Google Ads Kampagnen eignen sich f\u00fcr B2B?<\/div><div class=\"wwm-accordion-tab-content\"><div id=\"pl-wfb0398b0\"  class=\"panel-layout\" ><div id=\"pg-wfb0398b0-0\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-wfb0398b0-0\" ><div id=\"pgc-wfb0398b0-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-wfb0398b0-0-0-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-wfb0398b0-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p>Klassische Suchkampagnen spielen h\u00e4ufig eine wichtige Rolle, weil sie Nutzer mit konkretem Bedarf erreichen. Performance Max, Display oder andere Kampagnentypen k\u00f6nnen je nach Zielsetzung erg\u00e4nzend eingesetzt werden.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wwm-accordion-tab\"><div class=\"wwm-accordion-tab-title\">Wie reduziert Interrank Streuverluste im B2B?<\/div><div class=\"wwm-accordion-tab-content\"><div id=\"pl-wb13b2424\"  class=\"panel-layout\" ><div id=\"pg-wb13b2424-0\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-wb13b2424-0\" ><div id=\"pgc-wb13b2424-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-wb13b2424-0-0-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-wb13b2424-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p>Wir analysieren Keywords und tats\u00e4chliche Suchanfragen, setzen Ausschlussbegriffe ein und pr\u00fcfen regelm\u00e4\u00dfig, welche Suchintentionen hinter den Klicks stehen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wwm-accordion-tab\"><div class=\"wwm-accordion-tab-title\">Ist Performance Max f\u00fcr B2B geeignet?<\/div><div class=\"wwm-accordion-tab-content\"><div id=\"pl-we4de6870\"  class=\"panel-layout\" ><div id=\"pg-we4de6870-0\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-we4de6870-0\" ><div id=\"pgc-we4de6870-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-we4de6870-0-0-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-we4de6870-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p><strong>Das h\u00e4ngt von Suchvolumen, Datenbasis und Conversion-Anzahl ab.<\/strong> Bei spezialisierten Produkten kann eine st\u00e4rker kontrollierte Kampagnenstruktur sinnvoller sein.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wwm-accordion-tab\"><div class=\"wwm-accordion-tab-title\">Betreut Interrank auch internationale B2B-Kampagnen?<\/div><div class=\"wwm-accordion-tab-content\"><div id=\"pl-wa9cd29ef\"  class=\"panel-layout\" ><div id=\"pg-wa9cd29ef-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-wa9cd29ef-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-wa9cd29ef-0-0-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-wa9cd29ef-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p><strong>Ja.<\/strong> Interrank betreut Google Ads Kampagnen f\u00fcr Unternehmen, die ihre Produkte und Dienstleistungen in mehreren L\u00e4ndern und Sprachr\u00e4umen vermarkten.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<\/div><\/div><\/div><div id=\"pgc-w6a9133d118c80-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><div id=\"panel-3081-9-0-1\" class=\"so-panel widget widget_siteorigin-panels-builder panel-last-child\" data-index=\"11\" ><div id=\"pl-w6a9133d11c7eb\"  class=\"panel-layout\" ><div id=\"pg-w6a9133d11c7eb-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9133d11c7eb-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9133d11c7eb-0-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9133d11c7eb-0-1-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h1 class=\"wwm-headline1\" style=\"\">Interrank - Google Ads Agentur<\/h1><h1 class=\"wwm-headline2\" style=\"\"><\/h1><\/div><\/div><div id=\"panel-w6a9133d11c7eb-0-1-1\" class=\"so-panel widget widget_wwm-text-widget\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p>Sie m\u00f6chten wissen, ob Ihre Google Ads Kampagnen die richtigen Kunden erreichen und ob Suchanfragen, Zielgebiet und Budget optimal auf Ihr Unternehmen abgestimmt sind?<\/p>\n<p><strong>Interrank analysiert Ihr bestehendes Google-Ads-Konto und zeigt konkrete M\u00f6glichkeiten zur Optimierung.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div id=\"panel-w6a9133d11c7eb-0-1-2\" class=\"so-panel widget widget_wwm-button-widget panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-button-widget so-widget-wwm-button-widget-base\"\n\t\t\t\n\t\t><div><a class=\"button custom-btn btn-0\" href=\"https:\/\/www.interrank.com\/google-ads-konto-check-2\/\" target=\"_self\">Google Ads Konto Check anfordern<\/a><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9133d11c7eb-0-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Google Ads f\u00fcr B2B-Unternehmen Effiziente Google Ads Kampagnen f\u00fcr mehr qualifizierte Anfragen und eine bessere Nutzung Ihres Werbebudgets!Kostenloser Google Ads Kontocheck&nbsp;&nbsp;Interrank ist eine auf Google Ads spezialisierte Agentur mit besonderer Erfahrung im B2B- und Industriebereich. Seit 1999 haben wir mehr als 1.000 Google Ads Kampagnen betreut \u2013 darunter zahlreiche Kampagnen [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3081","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.interrank.com\/en\/wp-json\/wp\/v2\/pages\/3081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interrank.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interrank.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interrank.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interrank.com\/en\/wp-json\/wp\/v2\/comments?post=3081"}],"version-history":[{"count":1,"href":"https:\/\/www.interrank.com\/en\/wp-json\/wp\/v2\/pages\/3081\/revisions"}],"predecessor-version":[{"id":3096,"href":"https:\/\/www.interrank.com\/en\/wp-json\/wp\/v2\/pages\/3081\/revisions\/3096"}],"wp:attachment":[{"href":"https:\/\/www.interrank.com\/en\/wp-json\/wp\/v2\/media?parent=3081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}