{"id":3135,"date":"2026-08-31T08:56:51","date_gmt":"2026-08-31T06:56:51","guid":{"rendered":"https:\/\/www.interrank.com\/?page_id=3135"},"modified":"2026-08-31T08:56:51","modified_gmt":"2026-08-31T06:56:51","slug":"home-3-2-2-2-4-5-7","status":"publish","type":"page","link":"https:\/\/www.interrank.com\/en\/home-3-2-2-2-4-5-7\/","title":{"rendered":"Kopie von Kopie von Kopie von Kopie von Kopie von Kopie von Kopie von Kopie von Kopie von Kopie von Home"},"content":{"rendered":"<div id=\"pl-3135\"  class=\"panel-layout\" ><div id=\"pg-3135-0\"  class=\"panel-grid panel-has-style\" ><div class=\"headerContainer siteorigin-panels-stretch panel-row-style panel-row-style-for-3135-0\" data-stretch-type=\"full\" ><div id=\"pgc-3135-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3135-0-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"headerBox panel-widget-style panel-widget-style-for-3135-0-0-0\" ><div id=\"pl-w6a9525b38f6b4\"  class=\"panel-layout\" ><div id=\"pg-w6a9525b38f6b4-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b38f6b4-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9525b38f6b4-0-0-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:#ffffff;text-align:center;\"><div style=\"padding:0px;\"><h1 style=\"text-align: center;color:#fff!important;\"><strong>Google Ads Leadgenerierung f\u00fcr qualifizierte Anfragen<\/strong><\/h1>\n<h3 style=\"text-align: center;\"><strong>Effiziente Google Ads Kampagnen f\u00fcr mehr qualifizierte Anfragen und eine bessere Nutzung Ihres Werbebudgets!<\/strong><\/h3>\n<\/div><\/div><\/div><\/div><div id=\"panel-w6a9525b38f6b4-0-0-1\" class=\"so-panel widget widget_wwm-button-widget\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-button-widget so-widget-wwm-button-widget-base\"\n\t\t\t\n\t\t><div style=\"text-align:center;\"><a class=\"button custom-btn btn-0\" href=\"https:\/\/www.interrank.com\/google-ads-konto-check-2\/\" target=\"_self\">Kostenloser Google Ads Kontocheck&nbsp;&nbsp;<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf04e;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span><\/a><\/div><\/div><\/div><div id=\"panel-w6a9525b38f6b4-0-0-2\" class=\"so-panel widget widget_wwm-text-widget panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><br \/> <br \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pgc-3135-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-3135-0-1-0\" class=\"so-panel widget widget_wwm-image-widget panel-first-child panel-last-child\" data-index=\"1\" ><div class=\"headerImage panel-widget-style panel-widget-style-for-3135-0-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-image-widget so-widget-wwm-image-widget-base\"\n\t\t\t\n\t\t><div class=\"wwm-image\" style=\"text-align:left\"><img decoding=\"async\" class=\"image-aa469fca-a321-4836-8f99-4ed222e44d25\" src=\"https:\/\/www.interrank.com\/wp-content\/uploads\/patrickschnurr-header.png\" alt=\"\" width=\"100%\" title=\"\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3135-1\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-3135-1\" ><div id=\"pgc-3135-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3135-1-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"2\" ><div id=\"pl-w6a9525b393f7b\"  class=\"panel-layout\" ><div id=\"pg-w6a9525b393f7b-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b393f7b-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9525b393f7b-0-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9525b393f7b-0-1-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p>Google Ads eignet sich sehr gut zur Leadgenerierung, wenn potenzielle Kunden bereits aktiv nach einer Leistung, einem Produkt oder einer konkreten L\u00f6sung suchen.<\/p>\n<p>Interrank entwickelt und betreut Google Ads Kampagnen mit dem Ziel, <strong>nicht m\u00f6glichst viele Leads, sondern m\u00f6glichst viele relevante Gesch\u00e4ftsanfragen zu gewinnen<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9525b393f7b-0-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3135-2\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-3135-2\" data-stretch-type=\"full\" ><div id=\"pgc-3135-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3135-2-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"3\" ><div id=\"pl-w6a9525b394d76\"  class=\"panel-layout\" ><div id=\"pg-w6a9525b394d76-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b394d76-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9525b394d76-0-0-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-w6a9525b394d76-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h2 class=\"wwm-headline1\" style=\"color:#ffffff;text-align:center;\">Was ist ein guter Google Ads Lead?<\/h2><h2 class=\"wwm-headline2\" style=\"text-align:center;\"><\/h2><\/div><\/div><\/div><\/div><\/div><div id=\"pg-w6a9525b394d76-1\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-w6a9525b394d76-1\" ><div id=\"pgc-w6a9525b394d76-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9525b394d76-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9525b394d76-1-1-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:#ffffff;\"><div style=\"padding:0px;\"><p>Nicht jede Conversion ist automatisch wertvoll.<\/p>\n<p>Ein ausgef\u00fclltes Formular kann beispielsweise von einem passenden Neukunden stammen \u2013 oder von einem Bewerber, Privatkunden oder Interessenten ohne konkreten Bedarf.<\/p>\n<p>Deshalb sollte eine erfolgreiche Leadkampagne nicht nur die Anzahl der Conversions betrachten, sondern auch:<\/p>\n<ul data-spread=\"false\">\n<li>Qualit\u00e4t der Anfrage<\/li>\n<li>Herkunft des Leads<\/li>\n<li>verwendete Suchanfrage<\/li>\n<li>Kosten pro qualifiziertem Lead<\/li>\n<li>Produkt- oder Leistungsinteresse<\/li>\n<li>tats\u00e4chliches Vertriebspotenzial<\/li>\n<\/ul>\n<p>Gerade im B2B ist diese Unterscheidung besonders wichtig.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9525b394d76-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3135-3\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-3135-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3135-3-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"4\" ><div id=\"pl-w6a9525b396776\"  class=\"panel-layout\" ><div id=\"pg-w6a9525b396776-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b396776-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9525b396776-0-0-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h2 class=\"wwm-headline1\" style=\"text-align:center;\">Suchintention entscheidet \u00fcber die Leadqualit\u00e4t<\/h2><h2 class=\"wwm-headline2\" style=\"text-align:center;\"><\/h2><\/div><\/div><\/div><\/div><div id=\"pg-w6a9525b396776-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b396776-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9525b396776-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9525b396776-1-1-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p>Viele Streuverluste entstehen bereits vor dem Klick.<\/p>\n<p>Interrank analysiert deshalb genau, \u00fcber welche Keywords und tats\u00e4chlichen Suchbegriffe Nutzer auf eine Anzeige gelangen. Unpassende Suchintentionen werden ausgeschlossen und relevante Suchanfragen gezielt ausgebaut.<\/p>\n<p>So l\u00e4sst sich das Budget st\u00e4rker auf Nutzer konzentrieren, bei denen eine echte Anfragewahrscheinlichkeit besteht.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9525b396776-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3135-4\"  class=\"panel-grid panel-has-style\" ><div class=\"colorContainerGreen siteorigin-panels-stretch panel-row-style panel-row-style-for-3135-4\" data-stretch-type=\"full\" ><div id=\"pgc-3135-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3135-4-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"5\" ><div id=\"pl-w6a9525b397f48\"  class=\"panel-layout\" ><div id=\"pg-w6a9525b397f48-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b397f48-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9525b397f48-0-0-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h2 class=\"wwm-headline1\" style=\"color:#ffffff;text-align:center;\">Conversion Tracking richtig einsetzen<\/h2><h2 class=\"wwm-headline2\" style=\"text-align:center;\"><\/h2><\/div><\/div><\/div><\/div><div id=\"pg-w6a9525b397f48-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b397f48-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9525b397f48-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9525b397f48-1-1-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:#ffffff;\"><div style=\"padding:0px;\"><p>F\u00fcr eine verl\u00e4ssliche Leadgenerierung muss messbar sein, welche Kampagnen tats\u00e4chlich Anfragen erzeugen.<\/p>\n<p>Je nach Unternehmen k\u00f6nnen beispielsweise erfasst werden:<\/p>\n<ul data-spread=\"false\">\n<li>Kontaktformulare<\/li>\n<li>Angebotsanfragen<\/li>\n<li>Telefonanrufe<\/li>\n<li>Terminbuchungen<\/li>\n<li>E-Mail-Kontakte<\/li>\n<li>Downloads mit Vertriebsrelevanz<\/li>\n<\/ul>\n<p>Wichtig ist, nicht jede kleine Website-Aktion als gleichwertige Conversion zu behandeln. Sonst kann Google auf Signale optimieren, die f\u00fcr den Vertrieb kaum Wert haben.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9525b397f48-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3135-5\"  class=\"panel-grid panel-has-style\" ><div class=\"colorContainerGreen siteorigin-panels-stretch panel-row-style panel-row-style-for-3135-5\" data-stretch-type=\"full\" ><div id=\"pgc-3135-5-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3135-5-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"6\" ><div class=\"panel-widget-style panel-widget-style-for-3135-5-0-0\" ><div id=\"pl-w6a9525b3997ea\"  class=\"panel-layout\" ><div id=\"pg-w6a9525b3997ea-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b3997ea-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9525b3997ea-0-0-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-w6a9525b3997ea-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h2 class=\"wwm-headline1\" style=\"color:#000000;text-align:center;\">Google Ads Leadgenerierung im B2B<\/h2><h2 class=\"wwm-headline2\" style=\"text-align:center;\"><\/h2><\/div><\/div><\/div><\/div><\/div><div id=\"pg-w6a9525b3997ea-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b3997ea-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9525b3997ea-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9525b3997ea-1-1-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"1\" ><div class=\"panel-widget-style panel-widget-style-for-w6a9525b3997ea-1-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"background:#ffffff;color:#000000;\"><div style=\"padding:0px;\"><p>Interrank verf\u00fcgt \u00fcber viel Erfahrung mit Leadkampagnen f\u00fcr B2B- und Industrieunternehmen.<\/p>\n<p>Hier entstehen h\u00e4ufig nur wenige Conversions, einzelne Kontakte k\u00f6nnen jedoch einen hohen wirtschaftlichen Wert haben. Entscheidend sind deshalb pr\u00e4zise Keywords, eine saubere Kampagnenstruktur und die Bewertung der tats\u00e4chlichen Leadqualit\u00e4t.<\/p>\n<p>Besonders geeignet ist Google Ads f\u00fcr Unternehmen, deren potenzielle Kunden aktiv nach Produkten, Herstellern, Lieferanten oder technischen L\u00f6sungen suchen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9525b3997ea-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3135-6\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-3135-6\" data-stretch-type=\"full\" ><div id=\"pgc-3135-6-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3135-6-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"7\" ><div id=\"pl-w6a9525b39b08b\"  class=\"panel-layout\" ><div id=\"pg-w6a9525b39b08b-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b39b08b-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9525b39b08b-0-0-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h2 class=\"wwm-headline1\" style=\"color:#ffffff;text-align:center;\">Kosten pro Lead richtig bewerten<\/h2><h2 class=\"wwm-headline2\" style=\"text-align:center;\"><\/h2><\/div><\/div><\/div><\/div><div id=\"pg-w6a9525b39b08b-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b39b08b-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9525b39b08b-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9525b39b08b-1-1-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:#ffffff;\"><div style=\"padding:0px;\"><p>Ein niedriger CPL ist nicht automatisch ein gutes Ergebnis.<\/p>\n<p>Ein Lead f\u00fcr 30 Euro ohne echtes Interesse kann teurer sein als eine qualifizierte Anfrage f\u00fcr 150 Euro, aus der ein gr\u00f6\u00dferer Auftrag entsteht.<\/p>\n<p>Wir betrachten deshalb nicht nur die <strong>Kosten pro Lead<\/strong>, sondern m\u00f6glichst auch die Qualit\u00e4t und den wirtschaftlichen Wert der gewonnenen Kontakte.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9525b39b08b-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3135-7\"  class=\"panel-grid panel-has-style\" ><div class=\"colorContainerGreen siteorigin-panels-stretch panel-row-style panel-row-style-for-3135-7\" data-stretch-type=\"full\" ><div id=\"pgc-3135-7-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3135-7-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"8\" ><div class=\"panel-widget-style panel-widget-style-for-3135-7-0-0\" ><div id=\"pl-w6a9525b39c7f7\"  class=\"panel-layout\" ><div id=\"pg-w6a9525b39c7f7-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b39c7f7-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9525b39c7f7-0-0-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-w6a9525b39c7f7-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h2 class=\"wwm-headline1\" style=\"color:#000000;text-align:center;\">Kampagnen anhand echter Leads optimieren<\/h2><h2 class=\"wwm-headline2\" style=\"text-align:center;\"><\/h2><\/div><\/div><\/div><\/div><\/div><div id=\"pg-w6a9525b39c7f7-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b39c7f7-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9525b39c7f7-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9525b39c7f7-1-1-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"1\" ><div class=\"panel-widget-style panel-widget-style-for-w6a9525b39c7f7-1-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"background:#ffffff;color:#000000;\"><div style=\"padding:0px;\"><p>Je besser die R\u00fcckmeldung aus Vertrieb oder Kundenmanagement ist, desto gezielter k\u00f6nnen Kampagnen weiterentwickelt werden.<\/p>\n<p>Besonders hilfreich ist die Frage:<\/p>\n<p><strong>Welche Anfragen waren tats\u00e4chlich interessant \u2013 und \u00fcber welche Suchbegriffe sind sie entstanden?<\/strong><\/p>\n<p>Diese Informationen erm\u00f6glichen eine wesentlich bessere Google Ads Optimierung als reine Klick- und Conversion-Zahlen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9525b39c7f7-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3135-8\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-3135-8\" data-stretch-type=\"full\" ><div id=\"pgc-3135-8-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3135-8-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"9\" ><div id=\"pl-w6a9525b39e12b\"  class=\"panel-layout\" ><div id=\"pg-w6a9525b39e12b-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b39e12b-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9525b39e12b-0-0-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h2 class=\"wwm-headline1\" style=\"color:#ffffff;text-align:center;\">Warum Interrank f\u00fcr Google Ads Leadgenerierung?<\/h2><h2 class=\"wwm-headline2\" style=\"text-align:center;\"><\/h2><\/div><\/div><\/div><\/div><div id=\"pg-w6a9525b39e12b-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b39e12b-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9525b39e12b-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9525b39e12b-1-1-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:#ffffff;\"><div style=\"padding:0px;\"><p>Interrank betreut seit \u00fcber 20 Jahren Google Ads Kampagnen und verf\u00fcgt \u00fcber Erfahrung aus mehr als 1.000 Kampagnen.<\/p>\n<p>Ein besonderer Schwerpunkt liegt auf:<\/p>\n<ul data-spread=\"false\">\n<li>B2B und Industrie<\/li>\n<li>technischen Produkten<\/li>\n<li>qualifizierten Gesch\u00e4ftsanfragen<\/li>\n<li>Suchbegriffsanalysen<\/li>\n<li>Conversion Tracking<\/li>\n<li>regionaler und internationaler Leadgenerierung<\/li>\n<\/ul>\n<p>Unser Ziel ist nicht m\u00f6glichst viel Traffic, sondern <strong>mehr relevante Kontakte f\u00fcr Vertrieb und Neukundengewinnung<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9525b39e12b-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-3135-9\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-3135-9\" ><div id=\"pgc-3135-9-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3135-9-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child\" data-index=\"10\" ><div id=\"pl-w6a9525b39fb43\"  class=\"panel-layout\" ><div id=\"pg-w6a9525b39fb43-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b39fb43-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a9525b39fb43-0-0-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h2 class=\"wwm-headline1\" style=\"text-align:center;\">H\u00e4ufige Fragen zur Google Ads Leadgenerierung<\/h2><h2 class=\"wwm-headline2\" style=\"text-align:center;\"><\/h2><\/div><\/div><\/div><\/div><div id=\"pg-w6a9525b39fb43-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b39fb43-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9525b39fb43-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9525b39fb43-1-1-0\" class=\"so-panel widget widget_wwm-accordion-widget panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-accordion-widget so-widget-wwm-accordion-widget-base\"\n\t\t\t\n\t\t><div class=\"wwm-accordion\"><div class=\"wwm-accordion-tab\"><div class=\"wwm-accordion-tab-title\">Eignet sich Google Ads zur Leadgenerierung?<\/div><div class=\"wwm-accordion-tab-content\"><div id=\"pl-w1bc004c7\"  class=\"panel-layout\" ><div id=\"pg-w1bc004c7-0\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-w1bc004c7-0\" ><div id=\"pgc-w1bc004c7-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w1bc004c7-0-0-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-w1bc004c7-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p><strong>Ja.<\/strong> Besonders gut funktioniert Google Ads, wenn potenzielle Kunden bereits aktiv nach einer Leistung, einem Produkt oder einer L\u00f6sung suchen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wwm-accordion-tab\"><div class=\"wwm-accordion-tab-title\">Was kostet ein Lead \u00fcber Google Ads?<\/div><div class=\"wwm-accordion-tab-content\"><div id=\"pl-w7685dc4c\"  class=\"panel-layout\" ><div id=\"pg-w7685dc4c-0\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-w7685dc4c-0\" ><div id=\"pgc-w7685dc4c-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w7685dc4c-0-0-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-w7685dc4c-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p><strong>Die Kosten unterscheiden sich stark nach Branche, Wettbewerb und Suchbegriffen.<\/strong> Entscheidend sollte nicht nur der Preis pro Lead, sondern dessen Qualit\u00e4t sein.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wwm-accordion-tab\"><div class=\"wwm-accordion-tab-title\">Wie l\u00e4sst sich die Leadqualit\u00e4t verbessern?<\/div><div class=\"wwm-accordion-tab-content\"><div id=\"pl-w3d58ac3c\"  class=\"panel-layout\" ><div id=\"pg-w3d58ac3c-0\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-w3d58ac3c-0\" ><div id=\"pgc-w3d58ac3c-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w3d58ac3c-0-0-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-w3d58ac3c-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p>Durch pr\u00e4zisere Keywords, Ausschluss unpassender Suchanfragen, klare Anzeigen und eine regelm\u00e4\u00dfige Bewertung der tats\u00e4chlich gewonnenen Kontakte.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wwm-accordion-tab\"><div class=\"wwm-accordion-tab-title\">Welche Conversions sollten gemessen werden?<\/div><div class=\"wwm-accordion-tab-content\"><div id=\"pl-wae9239b5\"  class=\"panel-layout\" ><div id=\"pg-wae9239b5-0\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-wae9239b5-0\" ><div id=\"pgc-wae9239b5-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-wae9239b5-0-0-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-wae9239b5-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p>Vor allem Aktionen mit echtem Vertriebswert, beispielsweise Angebotsanfragen, Kontaktformulare, Telefonanrufe oder Terminbuchungen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wwm-accordion-tab\"><div class=\"wwm-accordion-tab-title\">Ist Google Ads Leadgenerierung f\u00fcr B2B geeignet?<\/div><div class=\"wwm-accordion-tab-content\"><div id=\"pl-wef5eeb20\"  class=\"panel-layout\" ><div id=\"pg-wef5eeb20-0\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-wef5eeb20-0\" ><div id=\"pgc-wef5eeb20-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-wef5eeb20-0-0-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-wef5eeb20-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p><strong>Ja.<\/strong> Gerade bei hohen Auftragswerten k\u00f6nnen wenige qualifizierte Leads wirtschaftlich sehr interessant sein.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wwm-accordion-tab\"><div class=\"wwm-accordion-tab-title\">Kann Interrank bestehende Leadkampagnen optimieren?<\/div><div class=\"wwm-accordion-tab-content\"><div id=\"pl-w38dd7fd1\"  class=\"panel-layout\" ><div id=\"pg-w38dd7fd1-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w38dd7fd1-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w38dd7fd1-0-0-0\" class=\"so-panel widget widget_wwm-text-widget panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-w38dd7fd1-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p><strong>Ja.<\/strong> Wir pr\u00fcfen bestehende Kampagnen unter anderem auf Suchanfragen, Conversion Tracking, Leadqualit\u00e4t, Kosten pro Anfrage und m\u00f6gliche Streuverluste.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<\/div><\/div><\/div><div id=\"pgc-w6a9525b39fb43-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><div id=\"panel-3135-9-0-1\" class=\"so-panel widget widget_siteorigin-panels-builder panel-last-child\" data-index=\"11\" ><div id=\"pl-w6a9525b3a3feb\"  class=\"panel-layout\" ><div id=\"pg-w6a9525b3a3feb-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a9525b3a3feb-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-w6a9525b3a3feb-0-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-w6a9525b3a3feb-0-1-0\" class=\"so-panel widget widget_wwm-headline-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-headline-widget so-widget-wwm-headline-widget-base\"\n\t\t\t\n\t\t><h1 class=\"wwm-headline1\" style=\"\">Interrank - Google Ads Agentur<\/h1><h1 class=\"wwm-headline2\" style=\"\"><\/h1><\/div><\/div><div id=\"panel-w6a9525b3a3feb-0-1-1\" class=\"so-panel widget widget_wwm-text-widget\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-text-widget so-widget-wwm-text-widget-base\"\n\t\t\t\n\t\t><div style=\"color:;\"><div style=\"padding:0px;\"><p>Sie m\u00f6chten wissen, ob Ihre Google Ads Kampagnen die richtigen Kunden erreichen und ob Suchanfragen, Zielgebiet und Budget optimal auf Ihr Unternehmen abgestimmt sind?<\/p>\n<p><strong>Interrank analysiert Ihr bestehendes Google-Ads-Konto und zeigt konkrete M\u00f6glichkeiten zur Optimierung.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><div id=\"panel-w6a9525b3a3feb-0-1-2\" class=\"so-panel widget widget_wwm-button-widget panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wwm-button-widget so-widget-wwm-button-widget-base\"\n\t\t\t\n\t\t><div><a class=\"button custom-btn btn-0\" href=\"https:\/\/www.interrank.com\/google-ads-konto-check-2\/\" target=\"_self\">Google Ads Konto Check anfordern<\/a><\/div><\/div><\/div><\/div><div id=\"pgc-w6a9525b3a3feb-0-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Google Ads Leadgenerierung f\u00fcr qualifizierte Anfragen Effiziente Google Ads Kampagnen f\u00fcr mehr qualifizierte Anfragen und eine bessere Nutzung Ihres Werbebudgets! Kostenloser Google Ads Kontocheck&nbsp;&nbsp; Google Ads eignet sich sehr gut zur Leadgenerierung, wenn potenzielle Kunden bereits aktiv nach einer Leistung, einem Produkt oder einer konkreten L\u00f6sung suchen. Interrank entwickelt und [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3135","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.interrank.com\/en\/wp-json\/wp\/v2\/pages\/3135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interrank.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interrank.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interrank.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interrank.com\/en\/wp-json\/wp\/v2\/comments?post=3135"}],"version-history":[{"count":1,"href":"https:\/\/www.interrank.com\/en\/wp-json\/wp\/v2\/pages\/3135\/revisions"}],"predecessor-version":[{"id":3140,"href":"https:\/\/www.interrank.com\/en\/wp-json\/wp\/v2\/pages\/3135\/revisions\/3140"}],"wp:attachment":[{"href":"https:\/\/www.interrank.com\/en\/wp-json\/wp\/v2\/media?parent=3135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}